The system
You're not choosing a company. You're choosing a coach.
I want to be very clear about this, because it's the thing almost nobody says out loud: the business, the product, and the price are exactly the same regardless of who enrolls you. You could sign up with a stranger on the internet tonight and get an identical product. What you would not get is a person who has done this from inside a demanding corporate job, who answers the phone, and who has a structured plan for your first thirty days. That's the only thing I'm actually offering you — and it's the only thing that reliably separates the people who build something from the people who quit in month three.
What I commit to you
I answer
Text, call, message. Not always instantly — I have a life — but always. If you've enrolled with me, you're not going to be left wondering.
A structured start, not a firehose
A sequenced 30-day path where you always know the next single action. Overwhelm is the number one reason people quit early, and it's almost entirely preventable.
Live weekly training — Wednesdays, 6pm Mountain
Recorded for anyone who can't make it. Built around what the team is actually stuck on that week, not a fixed curriculum on repeat.
Straight answers, including inconvenient ones
If your plan won't work, I'll tell you. If this isn't right for you, I'll tell you that too — before you spend money, not after.
Zero pressure culture
I won't ask you to make a list of a hundred friends. I won't ask you to post things you find humiliating. If a tactic makes you cringe, we find a different one.
Room to build at your pace
Some months you'll have ten hours a week. Some months your day job will eat you alive. Both are fine. Consistency over years beats intensity over weeks.
The other half
What I need back from you.
Mentorship is not a service you purchase. It's a trade, and it fails when only one side shows up. Here's my side of the expectations.
Show up to what you commit to
If you say you'll be on the call, be on the call. If your week explodes, tell me — that's completely fine. Going quiet is what kills momentum.
Do the awkward part
Every person who builds anything here has a stretch of conversations that go badly. There is no version of this where you skip that and still succeed.
Be honest with me about your hours
Five real hours a week is workable. Five imaginary hours a week is not. I'd much rather build a plan around your actual life than your aspirational one.
Represent it accurately
No income claims, no exaggeration, no pressure on people who've said no. I hold my team to this without exception. It protects them, it protects you, and frankly it works better.
Give it a real runway
If your plan is to try for six weeks and see, please don't start. Come to me when you're ready to give something a genuine year.